--- title: Schema Expiration: Avoiding Outdated Data in AI Search slug: schema expiration --- ### Guide ### Why Expiration Dates Matter Schema expiration fields alert AI engines when data is no longer valid. Missing or old timestamps can lower trust scores. ### How to Manage - Add expires, validThrough, or dateModified tags. - Update licensing and pricing data quarterly. - Remove obsolete offers or staff entries. ### Benefit Proper schema expiration management keeps assistants confident in your accuracy and compliance.